Module 2, Course 7: A media canvas as a basic tool for media communication for scientists! (August 5-6, 2021)

The science career is changing in the age of mass media: As a scientist, you are expected to be able to effectively present yourself and your research in all channels. Scientists are also increasingly being judged on whether they can express themselves in the media - not only in the scientific community, but also among the public.

The tools and approaches for public communication, however, differ significantly from the classical scientific communication in representing complex research topics. Only those who have media literacy can convey their message credibly and convincingly.

We package your research history for the journalistic world and transfer your dissertation into a media canvas – a basic system that allows you to be prepared for every form of media channel in the future.

Key takeaways:

• Knowledge of media news factors and gatekeeper systematics
• Systematic review of your dissertation to identify media news factors
• A two-page canvas which will help you when interacting with different media channels in  future
• Psychological personality test, providing an indication for your individual media channel preferences
• A reflection on your personality and communication patterns and, based on this, an individual assessment of what skills you need to strengthen to feel comfortable when interacting with media in future

Prof. Dr. Guido Ellert will conduct this course in English.

Prof. Dr. Guido Ellert received his diploma in science of sports and politics and his PhD in communicational psychology from the Technische Universität München (TUM). After graduating, he worked as a vice director for the AUDI Research Institute. His main research interests are the management of the unexpected in complex systems, high performance teams, co-creation and service experience in sports and live worlds. Additionally he has co-published papers and articles in various international journals. Since 2007, he is a professor for Media Management at the MHMK Macromedia University for Media and Communication. Since 2013, he is also in the management board of the Media Management School in Munich in the position of the vice chair.