Module 2, Course 10: Personal Branding (April 21-22-23, 2021)

Our world of work changes rapidly, especially in the context of digitalization and globalization. The so-called New World of Work provides new challenges but also great chances. What kind of expertise do you want to be known for in science or in business? For most of us personal branding and self-marketing is a big step out of our comfort zone but also the most successful way to shape our career. 

In our interactive workshop, we develop a personal brand for each participant. Based on the analysis of your strengths, interests, goals and values, we will define and practice your elevator pitch and discuss the communication channels that suit your personality and your target group. At the end of these two days you will take a “first-step(s)-plan” with you to start right away.

Barbara von Graeve will conduct this course in English.

Barbara von Graeve works in media and marketing since the beginning of her career. After several positions in publishing companies and advertising- and pr-agencies she settled at the marketing magazine “Werben & Verkaufen”. She soon became head of events and turned the division from a cost- to a profit-center. Because she was wandering why so many women where working at the company and still most of the leading positions where occupied by men, she founded the “W&V women network” for women in the media and marketing industry. Today Barbara is a member of the Frauen-Karriere-index team and she is publisher at the Marie von Mallwitz Verlag which focuses on books and products for business women.